I haven’t seen a single second of Yellowstone but seeing Kevin Costner in a cowboy hat I can understand the appeal. The trailer for season five of the Paramount Network series was viewed 14.4 million times within its first 24 hours of release, There were also 30,000-plus mentions of the trailer on social media — four times the amount that was generated from the season four trailer. The latest teaser was also shared 190,000 times on social media and ranked on TikTok and Facebook as the No. 1 and 2 most-watched videos in the TV universe that day.
If you’re not among the 14 million-plus folks who have already watched the trailer, here you go:
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